As the popularity of Instagram continues to rise, it has developed many useful features to boost one's growth.
Two of the app's most used features are Instagram live and Instagram story.
While both are reliable options to increase engagement, this article will help you decide which one to use next, according to your needs and purposes.
What’s the difference?
If you haven’t kept up with Instagram's most recent updates, you may not know the differences between these two features.
With Instagram stories, you can upload several videos and posts which appear in a slideshow.
Stories are automatically deleted within 24 hours.
To help you understand the story's usefulness better; more than 500 million stories are uploaded daily.
On the other hand, Instagram live is an option that enables you to engage with your followers and other people in real-time.
Viewers comment on the video as you talk to them in real-time, and the video disappears as soon as you stop broadcasting.
To know which feature to choose (and when), we should compare their advantages.
Benefits of Instagram Live:
As for Instagram live, its most significant benefit is the real-time engagement with viewers and how it significantly contributes to your page's credibility.
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Working On The Relationship With Your Followers
While Instagram live may not sound like an attractive feature at first, you should never underestimate any opportunity to tighten the bond with your followers and fans; this is the best marketing strategy out there.
Moreover, one of the things that people on social media desire the most is talking with their idols casually as if they were BFFs, and that's why they'd be eager to attend a live broadcast.
Benefits of Instagram stories
Instagram stories have been on the platform for quite a while now and never cease to surprise us.
They are quick and easy to make, and just like Instagram live, stories provide many marketing opportunities.
Instagram has integrated many features into the Instagram story.
For one, you can ask questions with stickers.
Alternatively, you can conduct polls and provide possible answers, and see the results in percentages.
Polls are also a great way to show your audience that you think highly of their opinions, and you always hear them.
Moreover, these opinions could guide you to what content you should focus on to maximize your posts' engagement.
If you’re looking for a way to market your brand or account quickly, Instagram's story is a perfect way.
Using built-in story features, you can create entertaining ways for online marketing without wasting your time, as it takes just a few minutes to make a story.
The question of which one to do more is best answered by yourself.
For some users, Instagram story suits them best, while for others, Instagram live is the way to go.
You can try using both and choose the one with the best outcomes.